OTT Trends and the Growth of FAST Streaming Services

These days, OTT services Free streaming are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are 대표 examples.

Different from cable TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

One reason is that a wide variety of genres are available in one platform.

Films, series, and variety programs can be selected by preference.

In addition, OTT is cheaper than conventional subscription TV.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

However, as subscription fees keep rising, more people feel financial pressure.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

In the future, both OTT and free streaming services will continue to evolve.

Advertising-supported services will likely attract more viewers.

Enjoying content without financial pressure is a strong advantage.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

The future of streaming services is exciting to watch.

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